Questionnaire Draft
In order to construct this questionnaire, we put our ideas forward and of those, we chose the most suitable. It was crucial for us to create this draft survey as the group had 2 varying ideas which needed to be chosen through the process of elimination. This questionnaire would enable us to collect sufficient information about our audience which would in return, allow us to decide what type of film we should produce.
We decided to ask questions such as age, hometown and occupation to get a rough idea of our audience as well as build a profile. Now, as many would consider this useless, we managed to use it to our advantage as we could determine wealth and interests. For example, by asking what city the audience lives in, we could determine their wealth. This is because if they live in an upmarket area such as Central London, they are most likely quite wealthy and earning above the average wage. What this meant to us was, they must be willing to pay to be able to watch our film in cinemas as they can afford to. Furthermore, we also asked the question as to what film genres the public prefers in order to collect enough data to find a trend. This would help us to target our audience directly as we would know what their preferences are for a film.
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